Baltasaar
Role: UX Designer
Challenge
Baltasaar Digital Capital is a Berlin based FinTech startup enabling investors to invest in alternative financial products using blockchain technology. They were a new startup a first MVP who wanted their users to buy and sell blockchain tokens for the investments on offer.
Research
We started with conducting interviews with potential users to understand their requirements, pain points, and goals.
Here we encountered our first challenge - as they were still in MVP phase, they didn’t have that many users. Also, the product itself has a niche target market, so we had to find potential users from our personal networks for user interviews.
We found that trust was of utmost importance - users need to trust the products they invest in and their first interaction with the product is through the platform.
How might we create a trustworthy marketplace for our users to invest in blockchain tokens?
Solution
Using the findings from our research, we did a workshop to come up with solutions. We created a happy path for the buying and selling of tokens using the tone and manner from the rest of the website as it was already representing trust. The CEO and CFO of Baltasaar were impressed with the final prototype we presented and implemented the design into their product.
